Some people - too many people - are fat because they eat poorly and don't exercise. Those people are well-served by suggestions, medical and cultural, that they literally shape up. Go into a supermarket in the South. There's a whole aisle devoted to Mountain Dew. Now tell me voluntary obesity doesn't warrant some snark.

Other people are physiologically destined to be overweight because their metabolisms won't allow them enough energy without storing too much fat. Those people are collateral damage in the war on voluntary obesity. It's not their fault that they are overweight, but so many people are controllably overweight that the outliers just can't control the conversation.

Putting an overweight woman on the cover of Sports Illustrated isn't going to change minds. It'll just make men laugh at the wokeness of it all.